Viral Marketing

Viral marketing is the buzzword among marketing professionals. It is a marketing phenomenon that is highly dependent on the internet for its advertising. In Wikipedia, viral marketing or viral advertising is referred to as the marketing techniques that uses pre-existing social networks to increase brand awareness to achieve other marketing objectives through self-replicating viral processes. Social networks have been popular avenues for netizens, for entertainment, and for online interactions; and so, advertisers are taking advantage of the huge amount of traffic generated on these sites. These viral ploys are termed as such because the spread mimics those of computer viruses, where word-of-mouth spread encourages the market. Viral advertisings come in the form of video clips, games, software, images, short messaging services, eBooks, or email. Flooding of these advertisements is a big consequential disadvantage but the success of viral marketing is apparent.

Canadian viral marketing campaign

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