A lot of people watch television during their spare time. In fact, these viewers spend more than an hour of watching TV daily. This could only mean that advertisers can capitalise on this. In reality, television commercials flood the networks in between sitcoms and TV shows. Television commercials are often expensive marketing strategies. First, the company must invest in the production of the commercial. Consultants, actors, and film equipment are needed in the process. Once the film is done, the company will shell out more money a spot on television. Airtime rates vary from one TV network to another, and it also varies on what time of the day the commercials get played. To maximise the advertising edge through television commercials, one must have a target audience to make these advertisements effective and successful.

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