Nowadays, politics can be described as popularity contests. This is especially true when elections are coming and the political candidates need the votes of the people to win. Advertising plays an obvious role in propagating a candidate’s name to the masses. The advertising strategy often employs the same moves as that with business advertising. They would use banners, catchy slogans, television runs, radio plays, news and magazine ads and internet propaganda to increase the candidate’s visibility. Hence, the only difference between political and commercial advertising is the capital profit gained in commercial marketing. Candidates may not get direct profit from these campaigns; instead, they get the votes, the support and the loyalty of the people who believe in them. Political advertising, just like commercial advertising, is expensive and may be a successful venture or not.

Political advertising on the coast

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