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Individual histories of most global economic brands indicate that they first mastered their domestic markets before venturing successfully into international waters. Many issues are resolved when domestic markets are first tackled before attempting to capture foreign markets. Such issues include various aspects of the business such as raw materials sourcing, production, procurement, advertising, marketing, and consumer issues. Giant Japanese global brands such as Toyota (already surpassed General Motors as the world number one producer of automobiles) mastered the domestic market before being successful globally. That culture of satisfying local consumers gives the company valuable lessons when venturing outside the home markets. Of course, there are variations in product features when marketing in various regions of the world but the basic logistical problems have been resolved much earlier.
1980 Toyota Carina - historic vehicle that i have
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